One of the pre requisites of designing a new drug or medicine is to have a complete and in depth knowledge of a particular anomaly or disease. This cannot be done from the confines of the research lab alone. It is essential that there are at times live examples and studies of a disease’s evolution, spread and the reaction to interventions is studied. Many volunteer for clinical research and it is huge data that needs to be gathered, recorded and analyzed. Field workforce plays a vital role in the collection of data. The area could be spread far and wide and the need to go to the remote areas to collect, monitor, investigate is added. The challenge is to ensure that there is organized data collection and reporting. Field force management solutions help the field workforce to be efficient and have better coordination with the back office. Assigning, reporting can all be through mobile apps thus saving time and cost to the research centers.
Phamra companies thrive when the field work force i.e., the medical representatives (MR) perform effectively. Large amounts are invested in the sales force as they are the responsible for the development and marketing of new therapies.CRM functionality to track opportunities and leads can be automated as manual updates take on greater amount of time and could lead to lapses. Scheduling jobs keeping in mind the leads that the field workforce (MR) has provided becomes easier and more effective with Fieldez’s field force management software. Planning of routes, jurisdiction, updating of lead information, reminders to visit, tracking of location of medical representative in real time and optimizing their deployment are features of field force management solutions that reduce cost, time and lead to efficiency.
One of the hallmarks of pharma companies is to continuously optimize the sales workforce’s effectiveness while keeping a close focus on profitability and distribution. Product promotions, samples are some of the key areas where managers have to set monthly, quarterly and or half yearly targets. Information on the progress of the leads or the sales is vital to the manger at the back office and strategies in gaining the lead in this competitive market depends upon the reports of the MR. Better planning dispatch would be possible with a detailed report providing the necessary data by the MR. With field force management solutions report submission becomes easy and accurate. Reports by MR on the details of leads, doctors’ meetings, chemists visits, follow up reminders, samples issued, and so on become more relevant as they are in real time. This leads to better planning, strategizing and distribution of the new therapies and medications and optimal use of the field force personnel.
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