Google Analytics – Field Service Management Industry

 

Google Analytics in FSM Industry

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account and if you don’t have google account convert your account to Google account.  Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.

Google Analytics for FSM Industry

 

Content inside presentation:

1. GA OVERVIEW GA REPORTING GOAL CREATION DASHBOARD INTRODUCTION

 

2. Google Analytics – Overview What is Google Analytics? Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account and if you don’t have google account convert you account to Google account. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.

 

3. Google Analytics – What Does It Do? Google analytics is a powerful tool that analyzes: Website Traffic • Where visitors came from & How • How they are navigating through your website. • Behaviour Track Conversions • Downloads • Page Views • Registrations

 

4. Setting Up Your Account Setting up Google Analytics for your website is a simple two-step process. Firstly, sign up by entering basic information for your accounts such as the name of your organization, the website you wish to track, and its URL. Secondly, Google Analytics will give you a tracking code for your website, which is a snippet of JavaScript used for account verification and the collection of user browsing data.

 

5. Dashboard Sessions: A session is a group of interactions that take place on your website within a given time frame. Users: The Users metric indicates the total number of unique visitors who have viewed or interacted with your website. Page Views: A page view is simply defined as a view of a page on your site that is being tracked by the Analytics tracking code. Pages / Session: This is the number of pages that your users are visiting on average per session. Avg. Session Duration: Average session duration is calculated as the total duration of all sessions (in seconds) / number of sessions. Bounce Rate: When a user lands on a page of your website and then leaves it without browsing any further, the user is said to have. % of New Session: Percent of new sessions is just the percentage of sessions generated by new visitors on your website.

 

6. Analytics Reporting (1/2) This is the section where you will possibly be spending most of your time tracking and analyzing incoming data and using it to optimize your website. Dashboard: Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most. Real Time: Real-Time reports the activity happening on your website right now. The overview tab page displays how many users are active on your site in real-time, where they’re from, and which pages they are browsing. Audience: The Audience Overview is generally what you see when you first log into your website’s Google Analytics. At the top of the Overview tab is a graph of the number of sessions performed by website users. A number of sessions in the Audience Overview Acquisition: Information on how visitors arrive at your website. Behavior: Understanding User Behavior with Google Analytics. Conversions: Using values for goals lets you focus on the highest value conversions, such as transactions with a minimum purchase amount. When a visitor to your site or user of your app performs an action defined as a goal, Analytics records that as a conversion.

 

7. Analytics Reporting (2/2) Shortcuts Dashboard

 

8. Analytics Reporting: Real Time Real Time: Real-Time reports the activity happening on your website right now. The overview tab page displays how many users are active on your site in real-time, where they’re from, and which pages they are browsing. Ways to use Real-Time With Real-Time, you can immediately and continuously monitor the effects that new campaigns and site changes have on your traffic. Here are a few of the ways you might use Real-Time: •Monitor whether new and changed content on your site is being viewed •Understand usage of your mobile app through event tracking •See whether a one-day promotion is driving traffic to your site or app, and which pages these users are viewing •Monitor the immediate effects on traffic from a blog/social network post or tweet •Verify that the tracking code is working on your site or app •Monitor goal completions as you test changes to your site

 

9. Analytics Reporting – Audience: The Audience Overview is generally what you see when you first log into your website’s Google Analytics. At the top of the Overview tab is a graph of the number of sessions performed by website users. Number of sessions in the Audience Overview Ways to use Real-Time Active Users Lifetime Value Cohort Analysis Demographics (Age, Gender) Interests (Affinity Categories, In-Market Segments, Other Categories) Geo (Language, Location) Behavior (New vs. Returning, Frequency & Recency, Engagement) Technology (Browser & OS, Network) Mobile (Devices) Custom (Custom Variables, User Defined) Benchmarking Users Flow(flow of audience to your website)

 

10. Analytics Reporting -Acquisition: To do this, we’ll take a look at Acquisition, Google Analytics’ information on how visitors arrive at your website. The acquisition is broken down into 10 sub-categories: Overview, Channels, All Traffic, Referrals, Campaigns, Keywords, Cost Analysis, AdWords, Social and Search Engine Optimization Ways to use Real-Time Overview (overview of traffic and source of audience) Channels (type of channels Ex: Direct, Social, Organic,..) Source/ Medium (it splits the audience as source and Medium) Referrals Campaigns (campaign name of social media marketing) Keywords (Audience fetched by the keywords – organic way) Cost Analysis (cost will be shown – if it is fixed any?) AdWords (performance from AdWords) Social (audience from social in detail) Search Engine Optimization (Audience from search engine’s in detail)

 

11. Analytics Reporting – Behavior: Understanding User Behavior with Google Analytics. With minimal instrumentation, Google Analytics provides many pieces of information to help you understand the behavior of users as they interact with your site or application Ways to use Real-Time Site content (to analyse the content within the website ex: Landing pages, Exit pages,..) Site Speed (website loading, page timings, user timings, speed suggestions) Site Search (how the search bar performs within the website) Events (this triggers – when you create a event within analytics)

 

12. Analytics Reporting  – Conversions Using values for goals lets you focus on the highest value conversions, such as transactions with a minimum purchase amount. When a visitor to your site or user of your app performs an action defined as a goal, Analytics records that as a conversion. Ways to use Real-Time Goals (it get triggered with a number when your analytics hits value ) E-Commerce (E-commerce value tracking)

 

13. Goal Creation: How To Set Up a Goal Google Analytics >> Select the Admin tab and navigate to the desired account, property and view >> In the VIEW column, click Goals >> Click + NEW GOAL or Import from Gallery to create a new goal, or click an existing goal to edit its configuration.

 

14. GOAL CREATION 

 

Balaji Srinivasan, Manager Digital Marketing, FieldEZ.

 

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